原文地址：How to Use Tags on Your Blog or Website
翻译整理：西米CC
如果你使用 Cross Linker 插件，你能设置任意词例如”科罗拉多州“自动链接到“科罗拉多州”的tag页。如 果访客在阅读以上关于科罗拉多的文章时点击“科罗拉多”，就能访问tag页面，看到你发布的所有关于科罗拉多的文章。我发现文章中的链接比在文末的tag 链接能获得更多的点击。这样也能同时为读者和搜索引擎的蜘蛛建立另一种的导航路径。你能在写每篇文章时分别给标签词加上链接，但当我想减少维护工作时发现 整站管理会更容易些。
另一个好处是，打tag是选择展示哪些广告的更为有效的方法。如果我只使用类似“家庭旅游”这样的分类，就很难知道要展示哪个广告。是该放迪斯尼 票、家庭巡游或者其他旅游城市优惠券？然而如果用tag，就能很明确的知道广告应该放在什么位置更有针对性了。
当然所有这些做法都可能会有些负面影响。你不得不去维护这些tag，因为tag的使用是有可能无法完全掌控的，尤其是当你有多个作者的时候，（比如 SEM Watch）有可能出现多一个标签都在说一码事。另一个可能会有麻烦的问题就是大小写了，比如 Google 和 google。 如果你将 tag页设置成不被索引倒问题不大。但会影响我接下来要说的高级策略的使用。坦白说，管理和编辑tag的好工具真的不多。我发现最好用的就是 Simple tags, 虽然谈不上完美，但能满足需求。
Here’s where the magic of tagging comes into play. If you use the cross linker plugin, you can set it up to automagically link any word like “Colorado” to the tag page for Colorado. So if the person reading any of the three Colorado articles clicks on “Colorado,” they visit the tag page and see all of your posts about Colorado. I’ve found that in-posts links get much higher click throughs than “tag” links at the end of an article. You could set it up the same way for Paris Hilton, Britney Spears, or any other word/tag you used. What this does is create an alternate navigation path that’s both really useful for readers and keeps your content exposed to the search engine spiders. You could link the word individually as you write each post, but I find it easier to manage a website when I cut down the maintenance wherever I can.
高级标签和交叉链接的使用
使用打tag的方式会造成一个问题：阻止索引页面上的内链锚文本被浪费了。拿上面旅游网站的例子来说，你肯定希望关于科罗多拉州的页面出现在索引 里，但可能不是有较小价值和流量的某个小城市的标签。所以你必须要把”科罗多拉州“链接到 “http://example.com/tag/colorado/”。然而，如果你不是链接到标签页而是另一个一般页面比如“http: //example.com/colorado/”会怎样？那么你就需要创建一个有编辑内容的页面，安装 EXEC PHP 插件，用它发出一个WP Query,自动列出tag到”科罗多拉州“的文章。要做到这个，你得懂点PHP,但这其实也不是什么 难事。
Advanced Tag and Cross Link Utilization
Using tagging this way creates a problem: you squander internal anchor text on pages you are blocking from the index. In the examples above, you would certainly want a page about Colorado to appear in the index, but maybe not the tag for a small city with little value and traffic. In the example above you would set up the word “Colorado” to link to “http://example.com/tag/colorado/”. However, what if you set the cross link to a normal page like “http://example.com/colorado/” instead of the tag page? Then you could create a page with some editorial copy, install the EXEC PHP plugin, and use it to issue a WP Query and automatically list posts tagged with Colorado. You will need to know PHP to make that happen, but it’s not too hard.
Another trick. If I’m creating “head and tail” content, I’ll set up the cross link to point to the “http://example.com/keyword/” page/post. However, if there isn’t any content there yet (ie only the “tail” pieces of content exist) I’ll use the redirection plugin to temporarily redirect to the tag page. I’ll take the redirect down once the “head” is written. This can get kind of tricky, so you should only use it if you are confident about what you are doing.
另一个技巧。如果我创建“head and tail”内容,我会建立一个交叉链接指向 “http://example.com/keyword/”页面/文章。但如果页面上还没有任何内容（或者只有内容的“结尾”),我会用 redirection 插件 临时重定向到标签页。这算是耍的点小花样，所以只有当你对自己做的事情很有自信时才可以这样用。
综上所述，你需要记住的内容如下：
- 通过使用tag，你能用更细节的方式分类网站内容
- tag分类能给用户和搜索引擎提供内容的新的导航路径
- 如果在内容正文里将文字/tag做好链接，tag分类会对用户更有帮助
- tag分类是提供更有针对性的广告或联盟链接的有效方式。
- 要注意将重复内容以及重复/类似tag最小化
To recap and bring everything together, here’s what you need to remember:
- By using tags you can provide a more granular way to break down the content on your website.
- This break down can provide alternate navigation paths to your content for both humans and search engines.
- This break down becomes more useful to humans if you link words/tags within the main body of the content.
- This break down is extremely effective for serving very targeted advertising or affiliate links.
- Care should be taken to minimize duplicate content and duplicate/similar tags
来过，踩过，不容错过！
o(∩_∩)o
好像听到有人在叫我。。。