几番觅觅寻寻，终于尘埃落定；
——《奇异恩典》 约翰-牛顿 1779
SEO真如《奇异恩典》？
你也许不了解什么是SEO，或所谓的搜索引擎是怎么运作的，但这并不意味着SEO没有影响着你，而且事实上关于SEO你并非那么一无所知。
Does SEO Really Demand Amazing Grace?
You may know nothing about SEO or how search engines function. That does not mean SEO does not know about you. And you know more about the principles of “SEO” than you think.
SEO的定义没有一个标准的说法，它的含义随着SEO拥趸、专家的介入和影响而不断的变化。为了配合这个教程的内容，我们将遵循传统的白帽、灰帽说法来定义SEO：
1.SEO，全称是搜索引擎优化，为近年来较为流行的网络营销方式，主要的目的是增加特定关键字的曝光率以增加网站的能见度，进而增加销售的机会。而网站的SEO所指的是针对搜索引擎去使网站内容较容易被搜索引擎取得并接受，搜索引擎在收到该网站的资料后进行比对及运算而后将PR值（Page Rank）较高的网站放在网络上其他使用者在搜索时会优先看到的位置，进而促使搜索者可以得到正确且有帮助的资讯。
2.SEO，一个无法定义SEO的该死的傻瓜…
SEO definitions are protean, changing shades of meaning as its advocates and practitioners evolve tactics and roles. For the purposes of this tutorial, we’ll define SEO using a variation on common “white-hat gray-hat” traditions.
1) SEO – n. Abbrev – Search Engine Optimization. The ethical provision of information, by the publisher thereof, the goal of which is to improve traffic and end-user experience via facilitation of the robotic sorting and phrase association that seek to generate relevant and accurate clustering of search results (SERPs) into semantic buckets; such clustering intends to clearly answer queries by the target audience of said published material.
2) SEO – n. A damned fool who is incapable of defining SEO.
对于门外汉而言，SEO可能只是一些技术的杂糅，就像一个食谱一样。厨师们可能会争论要放多少红辣椒，或者是不是应该加点青菜。但是最终，它始终还是一锅大杂烩。
但是，这些技术或者说食谱，并不是所谓的欺骗，或者秘密。
所谓的站内SEO，就是在发布页面内容之后，设法提升别人通过一个稳定、直观的地址来浏览网页的概率。也就是说，你的网页可能会被发现，也可能会被错失。
从某种程度上而言，这个选择权在你手上。
For the layman, SEO is simply a blend of established techniques. It’s a recipe. The chefs may argue over how much paprika to use, or whether you should add celery. In the end, it’s still a pot
roast.These techniques and recipes are not tricks or secrets.
On-page SEO strategies are generally stable and directly address a fundamental opportunity that comes with publishing web-accessible content: you may either be lost or found.
The choice is yours.
WordPress的这款Thesis主题，对于让搜索引擎找到你的网页，是个很好的帮手。
Thesis并未自诩能为你做好一切事情，但它能引导你更好的做好站内SEO优化，即便你是个新手。如果你在网站上发布的内容是独一无二的，不是简单的从别的网站上复制抄袭，那么你就已经开始奇妙的SEO之旅了，因为在搜索引擎优化的原则之中，原创内容是极之重要的。
看吧，你已经开始了解SEO了！
The Thesis theme for WordPress is the best enabler to become “found” like never before.
Thesis does not pretend to “do it all” for you – instead, Thesis empowers everyone – however new to online publishing – to directly compete in on-page SEO. If you have ever “gone live” with a single solitary salvo of unique content, you have engaged in the first step of SEO – publishing original material online.
See, you know basic SEO already!
